PROJECT DESCRIPTION
8PERCENT is a fictional alcoholic beverage brand, and FIGURE8 is their craft 8% IPA beer.
The logo and brand concept draw inspiration from both Mikkeller Brewery and Elliott Smith's "Figure 8" album. A more in depth analysis of the design philosophy of the logo and the sticker can be found in the design manual below.
The packaging design features Keith Haring-style illustrations overlaid on a map of Valencia. This design choice emphasizes the beer's indie, craft, and local character while creating a playful unboxing experience.
BRAND MANUAL
Tools and software used:
- Beer bottles and reference material
- Camera
- Cardboard & arts supplies
- InDesign
- Illustrator
- Photoshop