DESCRIPTION
I have been both an editor and a performance manager for Snapchat, and worked with creators like That Chapter, Hopescope and Stephanie Harlowe.
In the process of adapting content for Snapchat, me and my team were always following the platform’s guidelines. One of the main tasks to boost retention was diversifying tiles and taglines, and AB testing different version thereof.
PROJECT
Tools and software used:
- Snapchat Studio
- Premiere Pro
- Photoshop
- TubeBuddy
- Internal tools